Product marketing and thought leadership for intelligent automation unicorn
Workaton, an intelligent integration and workflow automation start-up, had raised $100 million to fuel its growth. Working with the VP of Product Marketing and the Thought Leadership Program Lead, we produced multiple whitepapers and infographics for various parts of the marketing funnel, from lead generation to sales enablement. With a strong understanding of the competitive landscape, we were able to bring to market well-thought-out content that provided clarity on how the market was evolving and the unique value proposition our client offered. Our work together helped the company land a $200 million VC investment at a valuation of $4 billion higher than the previous round 10 months earlier.
State-of-the-market campaign for real-time messaging platform
Ably, a real-time messaging platform, had launched a robust content marketing strategy but needed additional help producing thought leadership content to establish its position as a leader in its market. The company wanted to help its audience better understand the technology trends evolving in the real-time data space to prove its authority. InGenSight was engaged to produce a state-of-the-market research report. With
“Peter’s insights around technology adoption and skill in data storytelling are important assets for our thought leadership strategy.” – Jen Chaney
Messaging and web content for LCNC integration startup
Catalytic, A low-code no-code integration and automation platform startup was struggling to rise above the noise in an increasingly crowded market. The company’s marketing messaging was not resonating with its audience, and the website was not driving new opportunities. Based on our understanding of the industry and challenges faced by the company’s target market, we were able to quickly re-position the solution to show prospects how it could solve their problems. After helping to clarify the value proposition and delivering it through a website rewrite, the start-up was able to achieve a successful exit.
Rebrand and product launch support
Decisions Inc. had built a robust and successful rules-based workflow automation solution and wanted to capitalize on an emerging market opportunity driven by the Covid-19 pandemic. To ride this growth trend, Decisions wanted to rebrand the company and bring to market a new release. InGenSight was engaged to create all the content to support this initiative. InGenSight repurposed existing content, created net new content, developed sales enablement documents, PR, and re-developed the website to position the new product and brand in the changing marketplace.